首頁(yè) > 產(chǎn)品服務(wù) > Google推廣 > Google Shopping購(gòu)物

Google Shopping購(gòu)物廣告

——針對(duì)海外B2C獨(dú)立站的廣告展示形式

通過(guò)產(chǎn)品詳情廣告在 Google搜索結(jié)果及全新購(gòu)物捜索平臺(tái)一 Google Shopping包含您的產(chǎn)品的照片、名稱、價(jià)格、商店名稱等更多內(nèi)容。這些廣告讓用戶點(diǎn)擊您的廣告前就可以充分了解您銷售的商品，因而可為您帶來(lái)更優(yōu)質(zhì)的潛在客戶。增加您的海外訂単。

產(chǎn)品詳情廣告對(duì)外貿(mào)電商網(wǎng)站的效果提升顯著,也全面提升了 Google用戶的購(gòu)物捜索體驗(yàn)。

廣告的優(yōu)點(diǎn)

● 購(gòu)物廣告后點(diǎn)擊率是搜索關(guān)鍵詞的兩三倍。

● 廣告中顯示商品圖片,價(jià)格信息，幫助購(gòu)物者做出更明智的消費(fèi)決策。

● 購(gòu)物廣告后期易于管理，直接在 AdWords 中瀏覽您的產(chǎn)品庫(kù)存，并為要設(shè)置出價(jià)。

● 查看特定品牌的產(chǎn)品所獲得的點(diǎn)擊次數(shù)，使用基準(zhǔn)化分析數(shù)據(jù)來(lái)查看你的廣告效果。

● 覆蓋全球42個(gè)國(guó)家和地區(qū)，競(jìng)爭(zhēng)低。

Google Shopping廣告形式

谷歌購(gòu)物廣告運(yùn)作流程

廣告商通過(guò)產(chǎn)品數(shù)據(jù)Feed將其產(chǎn)品信息提交給Google Merchant Center。
當(dāng)用戶輸入查詢語(yǔ)句時(shí)，Google會(huì)查看商家提供的數(shù)據(jù)，并且他們的產(chǎn)品在與用戶查詢相關(guān)時(shí)自動(dòng)參與競(jìng)價(jià)。
谷歌將您的shoping產(chǎn)品排名在谷歌搜索的首頁(yè)。
你的廣告將在Google搜索/shopping網(wǎng)站和谷歌的合作伙伴的網(wǎng)站上展示及Youtube視頻網(wǎng)站上展示。

了解您產(chǎn)品搜索量及市場(chǎng)趨勢(shì)，制定營(yíng)銷計(jì)劃

同行競(jìng)爭(zhēng)及網(wǎng)站分析保障您的廣告效果

點(diǎn)擊免費(fèi)數(shù)據(jù)支持

提交您的需求，1小時(shí)內(nèi)享受我們的專業(yè)解答。

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